Passionate about shaping how storytelling, technology and markets meet. And bending one guitar note until it sings!

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Sushant Sreeram

01 — About

More than two decades across entrepreneurship, technology, media, commerce and building consumer brands.

I've spent more than two decades building at scale — marketplaces and commerce, broadcast and streaming, consumer brands and ventures of my own — for some of the largest audiences on the planet.

I think in numbers but I'm suspicious of them: numbers don't lie, but they don't reveal the whole truth either. The interesting work is in the gap.

Away from the day job I build small autonomous systems, play single-note phrases on the guitar, and chase very good coffee.

02 — Writing

All essays →
01Can't hear you. Can you WhatsApp me.Down a rabbit hole of TRAI reports: how Jio rewired a billion-user telecom market in eighteen months.Reading this in 2026Called it: voice went free, data became the business, and the operator that 'produced original content' became a streaming giant. Only the dynamic-pricing playbook is still waiting.March 2018
02The Twitter Conundrum.Twitter's curious fate: a category of one, forced to benchmark against itself.Reading this in 2026Six years later a single buyer did show up — and the category-of-one problem followed Twitter right into its next name. Still benchmarking against itself.October 2016
03Free Fallin'A man trips on the street, and a question follows: why is there such social stigma around falling?Reading this in 2026No predictions to grade — just a question that hasn't aged a day. We still pretend we didn't trip.July 2016
04Lots of bots is still bots.On the Messenger bot gold rush — and why the future isn't bots, it's a layer.Reading this in 2026'The future is not bots, the future is a layer.' The layer arrived in 2023 — we call it an AI assistant. Right thesis, a decade early.May 2016
05Growth hacking and our ability to be clever.What growth hacking actually is, what it isn't — and the eBay hack that drove 15% of GMV.Reading this in 2026The term died of overuse, exactly as diagnosed. The practice — one person, one week, one pissed-off platform owner — is how AI products grow today.May 2016

From the archive · 2016–2018 · new essays incoming

03 — Contact

Say hello.

Or find me on

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